Enhance your on-boarding experience with Gifting

Enhance your on-boarding experience with Gifting

Congratulations on signing that new customer! They say closing that deal is the hardest part of any business. Or is it? Companies find it hard to prioritise between customer acquisition and customer retention.

Let us all agree that customer acquisition is inevitable in running any successful business, particularly start-ups and small businesses (like ours!!). At the same time, customer retention is also an incredibly important yet overlooked aspect.
Your customer retention strategy should start with a well-defined on-boarding plan. 




Why is it important?

  •   As the saying goes, “First impression is the best impression.” You are giving your client first-hand experience of what it is like to be your customer.
  •   Reduce customer churn: Your customer knowing and understanding your product/service right from the beginning will help them remain loyal to you.
  •   Generate Leads: When your clients are happy, your chances of getting quality referrals from them increases. 

How can gifting help you?
While the usual onboarding process involves a standard welcome email and instructions, or sometimes an induction day, a thoughtfully curated gift (not the ones you can pick up from a grocery store!!) will help you stand out. Add a personalised message and you will cement this relationship.

Remember, the goal is to make the customer feel appreciated. But be wary of the usual “corporate swag bags”, with random things put together with your logo on everything. Instead, choose expertly curated, meaningful and well-presented corporate gifts.
So, the next time you are looking for an elevated experience for your clients through gifting, you know who to call!

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